Pages for the roles you place
An employer searching 'hire DevOps engineers' or 'warehouse staffing agency' wants a specialist. A page per sector and key role, with how you find candidates, typical timelines and fees, answers them directly.
Industry
SEO for recruitment and staffing agencies
Recruiters win twice from search: employers looking for help hiring, and candidates looking for work. Sojig builds pages for both and keeps job pages in order.
7 days free, then from $99/month · Cancel any time
Illustrative example
What your customers search
Examples of searches customers make. Your plan is built from your own research.
- it recruitment agency
- staffing agency for warehouse workers
- how to hire a software engineer
- executive search firm
- healthcare staffing agency
- how much do recruiters charge
Why SEO is hard here
Job boards own candidate searches
Big boards rank for most job searches, so agency job pages get buried.
Two audiences with different needs
Employers and candidates search for different things, and most sites serve one well.
Jobs expire constantly
Filled roles leave behind broken or empty pages.
What Sojig does for you
Sector and role pages for employers
Pages for hiring in the sectors and roles you specialize in.
Hiring guides
Salary, interview and hiring process guides employers search for.
Job page fixes
JobPosting structured data, clear titles and redirects for filled roles.
AI answer tracking
Whether assistants name your agency for hiring in your sector.
Example week for a technology recruitment agency4 items to approve
- New page: Hire DevOps engineersEmployer page · high intentApprove
- Draft: How much does it cost to hire a software engineer?Planned from real searchesApprove
- Add JobPosting data to 23 job pagesFor Google's job listingsApprove
- Redirect 40 filled rolesTo their sector pageApprove
A recruitment agency SEO playbook
Recruitment is a two-sided business, and so is its search. Employers search for help hiring a specific role, or for advice on pay and process. Candidates search for jobs. Recruitment agency SEO focuses on the employer side, where the fees are, without losing the candidates who make placements possible.
Guides employers search for
Salary guides, interview questions and 'how to hire' articles are searched by the people who will hire you. Each one is a chance to show you know the market.
Job pages that Google can read
Job pages with JobPosting structured data can appear in Google's job listings. Clear titles, locations and salary ranges help candidates find them.
Handle expired jobs
Filled roles left online become broken or empty pages. Redirecting them to the matching sector page keeps the site clean and passes their value on.
Measuring recruitment SEO
Track employer enquiries and job orders by landing page, separately from candidate applications. Employer pages usually bring fewer visits and more revenue.
FAQ
Questions, answered.
Should we focus on employers or candidates?
Employers usually, since they pay. Candidate pages still matter in specialist sectors, and job structured data helps them appear in Google's job listings.
What happens to job pages when roles are filled?
They should redirect to the sector or role page, so they don't pile up as broken pages. The weekly crawl finds them.
Can a small agency compete with job boards?
On candidate searches, rarely. On employer searches in a specialist sector, yes, and those are the searches that bring in fees.
Do salary guides really earn links?
Good ones do, from news sites, blogs and HR resources, especially when they use your own placement data.
Other kinds of firm
Law firmsLaw firms and solo attorneysAccounting firmsAccountants, CPAs, bookkeepers, taxConsulting firmsManagement, strategy, specialist consultanciesIT services & MSPsManaged IT, MSPs, IT consultanciesArchitects & engineersArchitects, engineers, design firmsProfessional servicesLaw, accounting, consulting, agencies, practices
Stop doing SEO.
Start approving it.
Your first week of work is ready shortly after you connect.
7 days free, then from $99/month · Cancel any time