Industry

Law firm SEO, done every week

People search for their legal problem before they search for a lawyer. Sojig builds the pages that answer both, and nothing goes live until your attorneys approve it.

7 days free, then from $99/month · Cancel any time

Illustrative example

What your customers search

Examples of searches customers make. Your plan is built from your own research.

  • how much does a divorce lawyer cost
  • what to do after a car accident
  • estate planning attorney
  • can my employer fire me for being sick
  • how to file for bankruptcy
  • immigration lawyer for work visa

Why SEO is hard here

The most expensive clicks in search

Legal keywords cost more per click than almost any others. Organic visits don't.

Directories crowd page one

Lawyer directories and legal publishers rank for many legal questions.

Legal content must be right

Search engines and bar rules expect accuracy, so every page needs a lawyer's review.

What Sojig does for you

A page for every practice area

Practice area and case type pages that explain what you do and how it works.

Answers to legal questions

Articles on cost, process and rights, with every legal point marked for attorney review.

Attorney profiles that build trust

Bios with experience, admissions and structured data.

AI answer tracking

Whether assistants name your firm when people ask who to call.

Example week for a family law firm4 items to approve
  • New page: Uncontested divorcePractice area page · high intent
    Approve
  • Draft: How much does a divorce cost?Legal points marked for review
    Approve
  • Add attorney structured data to 4 biosPerson markup
    Approve
  • 2 emails to legal resource pagesFrom your inbox
    Approve

A law firm SEO playbook

Most people who need a lawyer start by searching their problem: what happens after an accident, how custody works, whether they can be fired. Law firm SEO means answering those questions clearly, then giving each practice area a page that makes the next step obvious.

Practice areas, then case types

A single 'Family law' page can't rank for divorce, custody and prenups at once. Start with a page per practice area, then add pages for the case types clients search for most, each explaining how the process works with your firm.

Answer questions without giving advice

Clients search for costs, timelines and rights. Clear, general answers build trust and bring in the right enquiries. Every legal point in a draft is marked for an attorney to check before anything goes live.

Show the lawyers

Attorney bios with admissions, experience and the kinds of cases each person handles are among the most visited pages on a law firm site. Person and LegalService structured data help search engines connect them.

Earn links the right way

Bar associations, legal aid resources, community organizations and publications link to firms that publish useful guides. Sojig finds pages that link to other firms and drafts outreach from your inbox.

Measuring law firm SEO

Count consultations and calls by landing page, not visits. With legal click prices so high, compare each organic enquiry with what the same click would cost in paid search.

FAQ

Questions, answered.

Is AI-drafted legal content safe to publish?

Only after a lawyer reviews it. Drafts mark every legal point for checking, never give advice on a specific situation, and nothing publishes without approval.

Does it help with local rankings?

Yes. Practice area pages help your website rank, and Sojig tracks where you appear in Google Maps from each city you serve. Review replies, posts and fixes for your Google Business Profile are drafted each week for you to approve.

Do bar advertising rules apply to our website?

Usually yes. Drafts avoid claims about results and specialist status, but your team should review each page against your jurisdiction's rules before approving it.

Should a small firm blog?

A few excellent answers to the questions your clients ask most do more than frequent posts. Start with the cost and process questions for your main practice area.

Stop doing SEO.
Start approving it.

Your first week of work is ready shortly after you connect.

7 days free, then from $99/month · Cancel any time