Most people who need a lawyer start by searching their problem: what happens after an accident, how custody works, whether they can be fired. Law firm SEO means answering those questions clearly, then giving each practice area a page that makes the next step obvious.
Practice areas, then case types
A single 'Family law' page can't rank for divorce, custody and prenups at once. Start with a page per practice area, then add pages for the case types clients search for most, each explaining how the process works with your firm.
Answer questions without giving advice
Clients search for costs, timelines and rights. Clear, general answers build trust and bring in the right enquiries. Every legal point in a draft is marked for an attorney to check before anything goes live.
Show the lawyers
Attorney bios with admissions, experience and the kinds of cases each person handles are among the most visited pages on a law firm site. Person and LegalService structured data help search engines connect them.
Earn links the right way
Bar associations, legal aid resources, community organizations and publications link to firms that publish useful guides. Sojig finds pages that link to other firms and drafts outreach from your inbox.
Measuring law firm SEO
Count consultations and calls by landing page, not visits. With legal click prices so high, compare each organic enquiry with what the same click would cost in paid search.