Industry

SEO for consulting firms and consultants

Clients rarely search for a consultant by name. They search for the problem. Sojig turns your expertise into pages that answer those searches and bring in enquiries.

7 days free, then from $99/month · Cancel any time

Illustrative example

What your customers search

Examples of searches customers make. Your plan is built from your own research.

  • operations consulting for small business
  • how to improve cash flow
  • fractional cfo services
  • change management consultant
  • how to reduce employee turnover
  • supply chain consulting firms

Why SEO is hard here

Expertise lives in people's heads

Consultants know a lot and publish little, so search engines see thin sites.

Thought leadership nobody searches for

Opinion pieces rarely rank. Articles planned from real questions do.

Long, referral-led sales

Buyers check you out for months, often after a referral, and judge you by your site.

What Sojig does for you

Service and industry pages

A page for each service and each industry you advise, with your approach.

Articles planned from real questions

Topics chosen from what your clients search, with notes where your experience goes.

Case study pages

Structured stories of problems you've solved, built from your own material.

AI answer tracking

Whether assistants name your firm for the problems you solve.

Example week for an operations consultancy4 items to approve
  • New page: Operations consulting for manufacturersIndustry page
    Approve
  • Draft: How to improve cash flow in a growing businessNotes where your experience goes
    Approve
  • New page: Case study, inventory clean-up for a distributorFrom your own notes
    Approve
  • Add Organization structured dataChecked against the page
    Approve

A consulting firm SEO playbook

Consulting is sold on expertise, and search is where buyers test it. They search the problem, read what comes up and shortlist the people who clearly understand it. SEO for consultants means publishing that understanding where buyers look.

Pages for services and industries

Buyers search 'operations consulting for manufacturers' or 'pricing consultant for SaaS'. A page per service and per industry you know well, with how you work and what clients get, matches those searches.

Write about problems, not trends

Opinion pieces on the future of work rarely rank. Articles on 'how to reduce employee turnover' or 'how to improve cash flow' do, and the people reading them have the problem now. Sojig plans articles from what your clients actually search.

Case studies as pages

A short, structured story of a problem, your approach and the outcome is the strongest proof a consultant can show. As its own page, it can rank for the problem it describes.

Be named in AI answers

Buyers increasingly ask assistants who can help with a problem. Assistants name firms they see cited on trusted pages, so being quoted, listed and linked matters.

Measuring consulting SEO

Count discovery calls by landing page, and ask new clients what they read. Often a single article does more than the home page.

FAQ

Questions, answered.

We sell on relationships. Does SEO matter?

Yes, because referred clients look you up before they call. A site that shows real expertise on their problem turns a referral into a meeting.

Will articles sound like everyone else's?

Drafts mark where your own frameworks, examples and opinions go. Those are what make a consulting article worth reading, and nothing publishes until you've added them and approved it.

Should independent consultants do this too?

Yes. A focused site with a few strong service pages and articles often outranks larger firms on specific problems.

How do we add our own expertise to drafts?

Each draft has marked places for your examples, data and opinions. Fill them in, edit anything else and approve.

Stop doing SEO.
Start approving it.

Your first week of work is ready shortly after you connect.

7 days free, then from $99/month · Cancel any time