Most store traffic from search lands on category and product pages, not the home page. E-commerce SEO means making those pages the best answer to what shoppers search, keeping the catalogue tidy as it changes, and earning a place in buying guides and AI answers.
Category pages first
Searches like 'leather tote bags for work' or 'linen bedding sets' are category searches. A collection page with a clear title, a short guide to choosing and links to the right products ranks better than a bare grid. Sojig drafts new category pages for the searches your store can win.
Product pages that stand apart
Manufacturer descriptions copied across many stores give search engines no reason to pick yours. Unique titles, descriptions that answer real questions, Product markup and descriptive image alt text help each product compete. Fixes publish straight to Shopify or WordPress when you approve them.
Buying guides that sell
Shoppers search 'how to choose' and 'best X for Y' before they buy. Guides that answer honestly and link to the products that fit bring people in earlier and send them to the right page.
A catalogue that stays clean
Products sell out, change and disappear. Removed products need redirects, filter and sort pages shouldn't be indexed, and heavy images slow every page. The weekly check finds these and prepares the fixes.
Measuring e-commerce SEO
Look at orders and revenue from organic search by category, not just traffic. A category page that moves from page two to the top three often matters more than any blog post.