Industry

SEO for education and course businesses

Learners search for a skill, a level and a format long before they enrol. Sojig makes sure your courses are what they find.

7 days free, then from $99/month · Cancel any time

Illustrative example

What your customers search

Examples of searches customers make. Your plan is built from your own research.

  • learn data analysis online
  • ielts preparation course
  • how to become a project manager
  • online coding bootcamp
  • best course for excel beginners
  • certified bookkeeping course

Why SEO is hard here

Big platforms crowd the results

Large course marketplaces rank for broad subjects. Specific skills, levels and outcomes are winnable.

Course pages are often thin

A title, a price and a button don't answer what learners need to know.

Dates and details go out of date

Old cohorts and course details left online confuse people and search engines.

What Sojig does for you

Course and programme pages

Drafts covering outcomes, format, schedule and who each course suits.

Guides learners search for

Articles on careers, skills and choosing a course, linking to yours.

Comparison pages

Online vs in person, one certification vs another, to help people decide.

AI answer tracking

"Best course to learn X" checked in five assistants weekly.

Example week for an online data skills school4 items to approve
  • New page: Data analysis course for beginnersCourse page · 2,400 searches/mo
    Approve
  • Draft: How to become a data analyst with no degreePlanned from real searches
    Approve
  • Fix titles on 8 course pagesSeen often, rarely clicked
    Approve
  • 3 emails to career resource listsFrom your inbox
    Approve

An education and course SEO playbook

Learners search for a skill, a qualification or a career long before they look for a provider. Education SEO works when course pages answer what they need to know and helpful guides meet them earlier.

Course pages with real detail

Outcomes, format, schedule, cost, who it suits and what learners need beforehand. A page with these answers ranks and converts better than a title and a button.

Guides to careers and skills

Searches like 'how to become a data analyst' come from future learners. Honest guides that link to the right course bring them in early.

Help people compare

Online or in person, one certification or another, short course or full programme: comparison pages help people decide and keep them on your site.

Keep course information current

Old cohort dates and changed prices left online confuse learners. The weekly check finds stale and broken pages.

Measuring education SEO

Track enrolments, applications and enquiries by course page, and which guides lead people to them.

FAQ

Questions, answered.

Does it work with course platforms?

It works on your own website (WordPress, Shopify, Webflow or code on GitHub). Course platforms' own pages get step-by-step instructions instead.

Can you write about results our learners get?

Only from your own evidence. Drafts mark where real outcomes, testimonials and accreditation go, and never invent them.

We sell courses on a platform. Does Sojig help?

Sojig works on your own website. If your course pages live on a platform, it gives you the steps to apply its fixes there.

Can drafts mention our learners' results?

Only results you supply. Drafts mark where real outcomes and testimonials go and never invent them.

Stop doing SEO.
Start approving it.

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7 days free, then from $99/month · Cancel any time