SEO for startups looks overwhelming because most advice assumes an established site. A new website needs a short list of things done in the right order. Here's that order, and what Sojig takes care of in your first week.
Get indexed properly
Before anything else, Google needs to find and index your pages. Set up Search Console, submit your sitemap and make sure nothing is accidentally blocked. Sojig checks all of this in its first audit, including robots.txt and noindex tags left over from development.
Fix titles and descriptions
Most startup sites launch with titles like 'Home' or the company name only. Each important page needs a title that says what it offers and a description that earns the click. These are quick fixes with a real effect.
Pick a handful of winnable keywords
A new site won't rank for its category's biggest term soon. Start with specific searches: your product plus a use case, comparisons with known competitors, integrations. The keyword strategy assigns one to each page so they don't compete.
Pages before blog posts
Startups often start a blog first. Pages for buying searches usually pay off sooner: a comparison with the incumbent, an alternative page, a use case for your best-fit customer. Sojig drafts these when it finds the gap.
Then build steadily
One article a week, a few outreach emails and continuous fixes add up. Startup SEO rewards consistency more than bursts of effort, which is why Sojig works every week rather than in quarterly projects.
What to expect, and when
In the first weeks, fixes help Google understand your pages. Within two to four months, focused pages and articles start to rank for specific searches. Broader terms come later, as your site earns links and authority. Tracking shows each step, so you can see progress before traffic arrives.