Project management is dominated by a few huge brands, but most searches are specific: a team type, a method, a template. That's where a smaller product can win, one use case at a time.
Pages per team and industry
'Project management for agencies', 'for construction', 'for software teams': each is a separate audience with its own needs. A page per segment you serve well, with examples from that world, beats one general features page.
Methods people search for
Kanban, Scrum, Gantt charts, critical path, OKRs. People learning a method are often choosing a tool to run it. Clear guides that show the method in your product are useful and convert.
Templates done properly
Templates for roadmaps, sprints and launch plans bring steady search traffic. Each one should be usable on its own and open directly in your product, rather than being a thin page with a sign-up wall.
Alternatives to the big names
Teams frustrated with complexity or pricing search for alternatives to the market leaders. Fair alternative pages, focused on who your product is better for, catch them while they're deciding.
Common site problems on project management websites
Template galleries and use case pages often share one template, producing many pages with near-identical titles and text. Unique titles, examples and internal links per page keep them from competing with each other.
Measuring project management SEO
Track template opens and sign-ups per use case page. They show which teams and industries respond, and where to build the next pages.