Industry
HR leaders search for answers before they search for software. Sojig helps you rank for both, in every country you sell to.
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Illustrative example
Examples of searches buyers make in this category. Your plan is built from your own research.
HR teams search "how to" long before "best software".
Payroll and compliance searches are local, often in local languages.
Review sites and big vendors fill page one.
Drafts for the questions HR teams search, linking to your product.
Content and keywords in German, Spanish, French and Portuguese markets.
For the HR tools buyers move away from.
Practical pages that earn links and trust.
HR software buyers search for help with real obligations: payroll rules, hiring in a new country, writing a policy. HR tech SEO works best when your content answers those questions accurately and leads naturally to your product.
Payroll thresholds, leave rules and hiring requirements change by country and year. Out-of-date HR content hurts trust and rankings. Each article should say which country and year it covers, and drafts mark the facts your team needs to confirm before publishing.
Job descriptions, offer letters, onboarding checklists and policy templates attract HR teams in large numbers. They're a good entry point if each template links to the part of your product that does the job for them.
If you support hiring or payroll in several countries, a page per country answers 'can I pay employees in Germany?' directly. Keyword research covers 17 markets across five languages, so you can see where local demand exists.
Finance and leadership often join HR software decisions. Pages on cost, security and integrations with accounting tools answer their questions, which helps when several people research the same purchase.
HR sites often publish the same guide for many countries with only a few words changed, which search engines may treat as duplicates. Each country page needs genuinely local content and a clear signal of which market it serves.
Track demo and trial signups from country, template and comparison pages separately. Templates often bring the most visitors, while comparison and country pages bring the most buyers.
FAQ
Yes. Each site has a market and content language; drafts are written for it.
Drafts mark where your own expertise and checked facts must go, and nothing publishes without your review.
Drafts mark every rule, figure and date for your team to confirm, and nothing publishes on its own. Your experts stay in charge of the facts.
Usually comparisons with known HR tools, country-specific payroll or hiring questions, and templates tied to a feature you offer.
Where you sell in that language, yes, with local rules and examples rather than a word-for-word translation.
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