Industry
Your buyers search in their industry's words. Sojig finds those searches and builds the pages that win them, where horizontal tools can't.
7 days free, then from $99/month · Cancel any time
Illustrative example
Examples of searches buyers make in this category. Your plan is built from your own research.
Buyers use terms generic tools don't target.
Fewer searches, much higher intent.
Searches vary by country and rules.
The exact searches your industry makes.
One page per job your buyers need done.
Against both vertical rivals and horizontal tools.
Pages and articles for each market you serve.
Vertical SaaS serves one industry, like dental practices, construction firms or logistics companies. Search volume is small compared with horizontal software, but almost everyone searching is a potential customer. The playbook is about depth, not breadth.
Your buyers search with trade terms, not software terms. A dentist searches for 'dental practice management software' or a specific workflow, not 'scheduling platform'. Keyword research in your niche shows the exact phrases, and pages should use them.
A search with 50 monthly visitors can be worth more than one with 5,000 if every searcher is a qualified buyer. Vertical SaaS SEO targets many specific, low-volume searches, which competitors with generic tools often ignore.
Many verticals have industry rules: health data, safety standards, licensing. Content that explains how your product handles them answers questions buyers ask early, and builds trust.
If rules or buyers differ by region, pages per region or country can rank for local searches. Keyword research covers 17 markets across five languages, so you can see where demand exists.
Vertical SaaS sites often describe features in generic software terms and lack pages for the industry's own workflows. Rewriting titles and headings in the trade's language is often the quickest win.
With low volumes, focus on demo requests and trials per page rather than traffic. A page that brings ten visitors a month and two demos is a success.
FAQ
Usually yes: low-volume niche searches convert far better than broad ones.
Tell Ady about your market and buyers; the strategy and every draft follow it.
Often yes. Each searcher is likely a buyer, and there are usually few competitors targeting those searches well.
From your Search Console data, competitors' rankings and keyword research seeded with your industry's terms. Sojig refreshes it monthly.
For the industry. Your buyers are experts in their trade, not in software, so use their language and examples.
Increasingly, for questions like the best software for a type of business. Sojig tracks whether you're named.
Your first week of work is ready shortly after you connect.
7 days free, then from $99/month · Cancel any time