Industry

CRM SEO for CRM and sales software

Your buyers compare five CRMs before they book a demo. Sojig puts you in those comparisons, on Google and in AI answers.

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Illustrative example

What your buyers search

Examples of searches buyers make in this category. Your plan is built from your own research.

  • best crm for small business
  • hubspot alternative
  • pipedrive vs salesforce
  • crm with email tracking
  • sales engagement platform
  • crm for startups

Why SEO is hard here

Giants own the head terms

Salesforce and HubSpot dominate "CRM". You win on niches, comparisons and use cases.

Comparison searches decide deals

"X vs Y" and "alternative to" pages influence shortlists.

Integrations matter

Buyers search for the tools a CRM connects to.

What Sojig does for you

Alternative and vs pages

Drafted for the competitors your buyers compare you with.

Integration pages

One page per integration buyers search for.

Use case content

"CRM for agencies", "CRM for real estate" and the niches you serve.

AI answer tracking

"Best CRM for a 10-person team" checked in five assistants weekly.

Example week for a 20-person CRM startup4 items to approve
  • New page: Pipedrive alternative for small teamsAlternative page · high intent
    Approve
  • Fix title and description on /pricingSeen often, rarely clicked
    Approve
  • Draft: How to choose a CRM for a 10-person teamPlanned from real searches
    Approve
  • 3 emails to CRM roundups that skip youFrom your inbox
    Approve

A CRM SEO playbook

CRM is one of the most crowded software categories in search. The broad terms belong to a few giants with years of links. CRM SEO for everyone else means winning the specific searches where buyers have already narrowed down what they need.

Niche and vertical pages

Searches like 'CRM for real estate agents', 'CRM for agencies' or 'CRM for nonprofits' come from buyers who know their requirements. A page per segment you serve, showing how your CRM fits that workflow, ranks faster than a general features page and converts better.

Migration and switching pages

Teams outgrowing a spreadsheet or leaving an incumbent search for how to switch. A clear page on moving from a named tool, covering data import, what changes and how long it takes, captures buyers at the moment of decision.

Sales process content

Sales leaders search for how to run their process: pipeline stages, forecasting, follow-up cadences. Articles that teach these well, and show how your product supports them, build trust with the people who sign the contract.

Integrations sales teams rely on

Email, calendar, calling, enrichment and billing integrations are deciding factors in CRM purchases. An integration page for each important one answers 'does it work with our stack?' before a demo.

Common site problems on CRM websites

CRM sites often have many near-identical feature and segment pages built from one template, with duplicate titles and descriptions. Each page needs its own title, its own keyword and links from related pages, or they compete with each other in search.

FAQ

Questions, answered.

Can we compete with Salesforce on SEO?

Not on "CRM" itself, and you don't need to. Comparisons, alternatives and niche use cases convert better and are winnable.

Do you write comparison pages fairly?

Drafts are planned from what ranks and mark where your own facts go. You decide what's published.

Can a small CRM compete with Salesforce and HubSpot in search?

Not on 'CRM' itself, but yes on specific searches: segments, use cases, integrations and comparisons. That's where most CRM signups come from anyway.

Do CRM buyers use AI assistants to shortlist?

Increasingly, with questions like 'best CRM for a 10-person team'. Sojig checks whether you're named for questions like these every week.

Which CRM pages should we build first?

Comparison pages for the CRMs you lose deals to, then segment pages for your best-fit customers, then integration pages for the tools they use daily.

How should we handle 'free CRM' searches?

Only target them if you offer a free plan. Otherwise focus on searches about fit and value, where your pricing isn't a surprise.

Stop doing SEO.
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7 days free, then from $99/month · Cancel any time