Merchants find tools in two places: app stores and Google. App store listings matter, but many merchants start with a Google search for how to solve a problem. That's where an e-commerce SaaS website can win customers that never browse the app store.
Merchant problem searches
'How to add product reviews to Shopify', 'how to reduce cart abandonment', 'how to set up subscriptions': merchants search for outcomes. A clear guide that solves the problem, with your app as the easy way to do it, brings installs from Google.
Platform-specific pages
If you support several platforms, a page per platform, such as Shopify, WooCommerce or BigCommerce, answers the first question every merchant asks: does it work with my store?
Seasonal planning
Merchant searches peak before big sales periods. Content about preparing for them should be published early enough to rank, which means planning months ahead.
Your website and your listing work together
Your app store listing is managed in the app store itself, not by Sojig. Your website can support it: pages that rank in Google, link to your listing and explain features in more depth than the listing allows.
Common site problems on e-commerce app websites
App websites are often a single landing page plus an app store link, with nothing for Google to rank beyond the brand name. Adding feature, platform and guide pages gives search engines and merchants much more to find.
Measuring e-commerce app SEO
Track installs or trial starts from website visitors separately from app store traffic. It shows how many merchants your site brings that the listing alone wouldn't.