Industry

SEO for Shopify apps and e-commerce platforms

Merchants search for how to grow their store and which app to install. Sojig helps you rank for both, and publishes straight to Shopify.

7 days free, then from $99/month · Cancel any time

Illustrative example

What your buyers search

Examples of searches buyers make in this category. Your plan is built from your own research.

  • best shopify apps for upsells
  • inventory management software
  • how to reduce cart abandonment
  • klaviyo alternative
  • shipping software for small business
  • shopify vs woocommerce

Why SEO is hard here

Merchant how-tos

Growth questions come before tool searches.

App store competition

Marketplaces and listicles fill page one.

Integration searches

Merchants search for what works with their store.

What Sojig does for you

Publishes to Shopify

Fixes and hidden draft pages straight in your store.

Merchant guides

Drafts for store growth searches.

Alternative and vs pages

For the apps merchants compare.

Outreach to roundups

"Best apps" lists that skip you.

Example week for a Shopify upsell app4 items to approve
  • 3 emails to "best Shopify apps" listsFrom your inbox
    Approve
  • Draft: How to increase average order valuePlanned from real searches
    Approve
  • New page: ReConvert alternativeAlternative page
    Approve
  • Add alt text to 12 images on /Images without a description
    Approve

An SEO playbook for Shopify apps and e-commerce platforms

Merchants find tools in two places: app stores and Google. App store listings matter, but many merchants start with a Google search for how to solve a problem. That's where an e-commerce SaaS website can win customers that never browse the app store.

Merchant problem searches

'How to add product reviews to Shopify', 'how to reduce cart abandonment', 'how to set up subscriptions': merchants search for outcomes. A clear guide that solves the problem, with your app as the easy way to do it, brings installs from Google.

Platform-specific pages

If you support several platforms, a page per platform, such as Shopify, WooCommerce or BigCommerce, answers the first question every merchant asks: does it work with my store?

Seasonal planning

Merchant searches peak before big sales periods. Content about preparing for them should be published early enough to rank, which means planning months ahead.

Your website and your listing work together

Your app store listing is managed in the app store itself, not by Sojig. Your website can support it: pages that rank in Google, link to your listing and explain features in more depth than the listing allows.

Common site problems on e-commerce app websites

App websites are often a single landing page plus an app store link, with nothing for Google to rank beyond the brand name. Adding feature, platform and guide pages gives search engines and merchants much more to find.

Measuring e-commerce app SEO

Track installs or trial starts from website visitors separately from app store traffic. It shows how many merchants your site brings that the listing alone wouldn't.

FAQ

Questions, answered.

Does it publish to Shopify?

Yes: SEO fixes update directly, articles go to your blog as hidden posts, and new pages are hidden until you publish.

We're not on Shopify. Does it still work?

Yes, on WordPress, Webflow, GitHub, and with instructions on other platforms.

Does Sojig optimize my Shopify App Store listing?

No. It works on your own website: fixes, articles, pages and outreach. Ranking on Google brings merchants who never browse the app store.

Which pages bring the most installs?

Usually guides that solve a specific merchant problem and comparison pages against the apps merchants already know.

Should we have a blog for merchants?

Yes, if it answers merchant problems your app solves. Each guide should show the manual way and the easier way with your app.

How do we handle several platforms?

A page per platform, with platform-specific setup steps and screenshots, so each one answers that platform's merchants directly.

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7 days free, then from $99/month · Cancel any time