A keyword strategy isn't a list of keywords. It's a decision about which page should win which search, and what work each page needs to get there. Sojig builds that plan from your Search Console data and fresh SaaS keyword research, then keeps it current every month.
Start with the searches you already appear for
Search Console shows the searches where Google already shows your pages, even if nobody clicks yet. These are often the fastest wins, because Google already sees your page as relevant. Sojig loads twelve weeks of this data when you connect.
Add research beyond what you rank for
Fresh keyword research adds searches you don't appear for yet, with monthly volume, difficulty, intent and cost per click. Sojig also checks which keywords your competitors win that you don't. That's usually where comparison, alternative and integration pages come from.
One keyword per page
When two of your pages target the same search, they split Google's attention and both rank lower. This is called keyword cannibalization, and it's common on SaaS sites with years of blog posts. Sojig gives each tracked page one keyword and warns you when a new idea overlaps an existing page.
Pick keywords you can realistically win
A new site won't rank for its category's biggest keyword in a month. The plan balances demand against difficulty, so early work goes to searches you can win now, while bigger targets build up over time through content and outreach.
Keep it current
Research refreshes every month automatically, in any of 17 markets across five languages. You can change any page's keyword yourself, or ask Ady, and the weekly plan follows.
From keywords to weekly work
Once each page has its keyword, everything points at it: fixes improve the page, articles link to it, new pages fill gaps around it, and outreach earns links to it. That focus is why a clear keyword strategy moves rankings faster than scattered effort across hundreds of terms.