More buyers ask ChatGPT or Perplexity which tool to use before they ever search Google. An AI visibility tool shows whether those answers mention you, and who they mention instead. Here's how Sojig measures it, and the generative engine optimization (GEO) work that helps.
Asking the questions buyers ask
AI answers depend heavily on the exact question. Sojig suggests the questions buyers in your category actually ask, like 'best CRM for a 10-person team', and you can add your own. Up to 25 questions are tracked, each checked in ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews every Monday.
Who gets named instead
When you're not mentioned, the answer usually names a competitor, a review site or a listicle. Knowing which sources an assistant relies on tells you where to show up: a comparison page of your own, a review site, or an article that roundups link to.
Letting AI crawlers in
Some sites block AI crawlers in robots.txt without knowing it, often through a security plugin or an old rule. If an assistant can't read your pages, it can't cite them. Sojig checks your robots.txt for the major AI crawlers and drafts a fix if something is blocked.
Making pages easy to quote
AI answers favor clear, direct statements. Pages that say plainly what the product does, who it's for and what it costs are easier to cite than vague marketing copy. Structured data and clear comparison pages help too. These come from Sojig's technical fixes and new pages.
Why Google rankings still matter
Several assistants search the web before answering, so ranking well on Google and Bing makes you more likely to be found and cited. That's why Sojig works on search rankings and AI visibility together, rather than treating GEO as a separate project. See AI search optimization.
Reading the results over time
One week's answers can vary, because assistants don't always answer the same way. The trend matters more: whether you're named for more questions over a few months, and which competitors appear less often as your pages improve. The weekly report shows this alongside your search rankings.