Industry

SEO for martech companies

Your buyers are marketers who know SEO. Sojig helps you out-execute competitors every week, on Google and in AI answers.

7 days free, then from $99/month · Cancel any time

Illustrative example

What your buyers search

Examples of searches buyers make in this category. Your plan is built from your own research.

  • mailchimp alternative
  • best email marketing software
  • social media scheduling tool
  • utm builder
  • how to improve email deliverability
  • marketing attribution tools

Why SEO is hard here

The most competitive space

Every martech company publishes SEO content.

Savvy buyers

Marketers spot thin content instantly.

Free tools win links

Calculators and templates earn links that rank everything else.

What Sojig does for you

Consistent weekly output

Fixes, articles and outreach every week, so you out-ship competitors.

Alternative pages

For the incumbents your buyers want to leave.

Link outreach

Verified pages that link to competitors but not to you.

AI answers

Weekly checks for the questions marketers ask assistants.

Example week for an email marketing platform4 items to approve
  • New page: Mailchimp alternative for SaaSAlternative page · high intent
    Approve
  • 3 emails to email tool roundupsFrom your inbox
    Approve
  • Draft: How to warm up a new sending domainPlanned from real searches
    Approve
  • Fix 4 broken links on /blogVisitors hit dead ends
    Approve

A martech SEO playbook

Martech buyers are marketers, so they recognize thin SEO content instantly, and many of your competitors are good at SEO too. Winning here takes consistency and something genuinely useful on every page.

Use your own data

Martech products sit on data marketers want: benchmarks, open rates, conversion rates by industry. Original numbers from your product, shared in aggregate, are among the strongest ways to earn links and citations in a crowded space.

Free tools and templates

Calculators, graders and templates attract links and repeat visitors. Each one should solve a real task in under a minute and lead to the part of your product that does the job at scale.

Integrations with the stack

Marketers choose tools that fit their CRM, ad platforms and analytics. One clear page per integration answers whether you work with what they already use.

Show up where marketers ask

Marketers are early adopters of AI assistants. Track questions like 'best email tool for B2B' in ChatGPT and Perplexity, and make sure your comparison pages give assistants accurate facts to quote.

Common site problems on martech websites

Martech sites accumulate years of blog posts targeting overlapping topics, so several articles compete for the same search. Assigning one keyword per page and merging or redirecting weak duplicates often lifts rankings without new content.

Measuring martech SEO

Separate signups from tools and templates, comparison pages and articles. Each plays a different role, and all three deserve credit in reporting.

FAQ

Questions, answered.

Our team knows SEO. Why use this?

Because knowing isn't doing. Sojig handles the weekly execution so your team focuses on strategy.

Can we steer the topics?

Yes. Set your strategy with Ady and every draft follows it.

How do you compete with martech companies that publish daily?

With focus rather than volume: one well-planned article a week aimed at searches you can win, plus pages for comparisons and integrations they often neglect.

Do benchmark reports help SEO?

Yes, when they include original data. They earn links from other marketers, which helps every page on your site.

Which martech pages earn links most easily?

Original data, free tools and genuinely useful templates. Outreach then helps the sites that cover those topics find them.

How do we stand out in crowded comparisons?

By being specific about who your product is for and where it's better, and fair about where competitors are strong.

Stop doing SEO.
Start approving it.

Your first week of work is ready shortly after you connect.

7 days free, then from $99/month · Cancel any time