Crowded horizontal categories
In CRM, project management and martech, the broad terms belong to the biggest brands. Growth comes from specific searches: segments, use cases, integrations and alternatives.
Industries
SaaS SEO for your corner of software
Every category searches differently. Sojig plans the SEO work around the searches your buyers actually make.
7 days free, then from $99/month · Cancel any time
Illustrative example
Industries
CRM & salesCRMs, sales engagement, revenue toolsHR & peopleHRIS, payroll, recruiting, engagementFintech & paymentsPayments, billing, spend, accountingDeveloper toolsAPIs, infrastructure, devopsCybersecuritySecurity, compliance, identityMartechEmail, analytics, social, ads toolsProject managementPM, collaboration, productivityAnalytics & dataBI, product analytics, data toolsCustomer supportHelp desk, chat, knowledge baseLegal techContract, practice, compliance toolsE-commerce platformsStore builders, apps, operationsVertical SaaSSoftware built for one industry
How SaaS SEO differs by software category
SaaS SEO isn't one playbook. How buyers search depends on the category: developers search for errors and docs, finance buyers need trust and proof, project management buyers search by team and method. The pages that win differ too.
Trust-heavy categories
In fintech, cybersecurity and legal tech, accuracy and expert review matter more than volume. Every claim needs checking, which is why drafts mark facts for your team.
Technical buyers
For developer tools and analytics and data, docs, code examples and precise comparisons do more than marketing pages.
Niche markets
Vertical SaaS and e-commerce platforms win with industry language and specific problems, where search volume is small but almost every searcher is a buyer.
Start with your own category
Pick your category above for a playbook written for how your buyers search. Each one shows typical searches, what makes SEO hard there, the pages to build first and what Sojig does about it every week.
FAQ
Questions, answered.
My category isn't listed. Will it work?
Yes. The weekly work adapts to any B2B SaaS category, because it's built from your own keyword research and competitors.
Does SEO work the same way for B2B and B2C software?
The basics are the same, but B2B buyers research longer, compare a handful of vendors and involve several people, so comparison, use case and integration pages matter more.
Stop doing SEO.
Start approving it.
Your first week of work is ready shortly after you connect.
7 days free, then from $99/month · Cancel any time