Industry

SEO for real estate businesses

Buyers, sellers and renters research for weeks before they pick an agent. Sojig gets your website in front of them while they do.

7 days free, then from $99/month · Cancel any time

Illustrative example

What your customers search

Examples of searches customers make. Your plan is built from your own research.

  • how much does it cost to sell a house
  • property management fees
  • first time home buyer steps
  • best neighborhoods for families
  • how to price a rental
  • selling a house as is

Why SEO is hard here

Portals dominate listings

Big property portals own listing searches. Agencies win on expertise, areas and services.

Pages go stale quickly

Sold listings and old market updates pile up and dilute the site.

Every area page looks the same

Near-identical neighbourhood pages don't rank or convince.

What Sojig does for you

Service pages

Selling, buying, renting and property management, each with its own page.

Area guides with substance

Drafts that mark where your first-hand local knowledge goes.

Answers to process questions

Costs, timelines and steps that buyers and sellers search for.

Technical clean-up

Redirects for old listings, broken links and slow pages fixed.

Example week for an independent estate agency4 items to approve
  • New page: Property management servicesService page · high intent
    Approve
  • Draft: What does it cost to sell a house?Planned from real searches
    Approve
  • Redirect 14 sold listing pagesBroken pages found by the crawl
    Approve
  • 2 emails to local guidesFrom your inbox
    Approve

A real estate SEO playbook

Property portals own listing searches, but people also search for advice, areas and agents for weeks before they act. Real estate SEO is about being the expert they find while they research.

Service pages for each line of business

Selling, buying, renting, lettings and property management each deserve their own page, with how you work, what it costs and what clients get.

Area guides with first-hand knowledge

Near-identical neighbourhood pages don't rank. Guides with what only a local agent knows, about streets, schools, transport and prices, do. Drafts mark where that knowledge goes.

Answer the process questions

What it costs to sell, how long it takes, what a survey involves: these searches come from people about to choose an agent.

Tidy up old listings

Sold and let listings left online create broken pages and clutter. Redirects and clean-up keep the site focused on what's current.

Measuring real estate SEO

Track valuation requests, viewing bookings and enquiries by page, not just visits.

FAQ

Questions, answered.

Do you manage our property listings?

No. Listings stay in your own system. Sojig works on the rest of your website: service pages, guides, fixes and outreach.

Can it rank us in our city?

Area and service pages help today. City-level rank tracking and Google Business Profile support are on the way.

Do we need to blog?

Not much. A strong set of service pages and area guides usually does more than frequent posts.

Will it help with our Google Business Profile?

Not yet. Sojig works on your website today; Google Business Profile support is on the way.

Stop doing SEO.
Start approving it.

Your first week of work is ready shortly after you connect.

7 days free, then from $99/month · Cancel any time