Write up your projects
A gallery with a title ranks for little. A project page with the brief, the site, the challenges and the result ranks for the kind of project it is, and shows clients how you think.
Industry
SEO for architects and engineering firms
Clients search for a type of project before they search for a firm. Sojig turns your portfolio into pages that rank for those searches and win the first call.
7 days free, then from $99/month · Cancel any time
Illustrative example
What your customers search
Examples of searches customers make. Your plan is built from your own research.
- how much does an architect cost
- architect for house extension
- structural engineer for renovation
- passive house architect
- commercial building design firm
- do i need an architect or a builder
Why SEO is hard here
Portfolios are images, not words
Beautiful project galleries give search engines little to read.
Clients don't know the terms
People search 'extension' or 'loft conversion', not your sector's language.
Long gaps between updates
Sites go untouched for years while the work moves on.
What Sojig does for you
Project pages with words
Each project with the brief, challenges, approach and outcome, plus alt text.
Service and sector pages
Residential, commercial, renovation, sustainable design: one page each.
Answers before the brief
The cost, process and permit questions clients search.
Image and speed fixes
Large images compressed and described, so galleries load fast and get found.
Example week for a residential architecture practice4 items to approve
- New page: Architect for house extensionsService page · high intentApprove
- Draft: How much does an architect cost?Your fees marked for youApprove
- Write alt text for 120 project imagesPublishes to WordPressApprove
- Compress 64 large gallery imagesSlow pages found by the crawlApprove
An architecture and engineering SEO playbook
Architecture and engineering firms are chosen on their work, but clients can only judge work they can find. They search for a kind of project, a cost or a process question. SEO for architects means turning a portfolio into pages that answer those searches.
Service pages in clients' words
Clients search 'architect for house extension' or 'structural engineer for loft conversion'. Pages that use the words clients use, and link to matching projects, catch those searches.
Answer cost and process questions
How much an architect costs, what the stages are, when you need an engineer: these searches come right before a client gets in touch. Drafts mark where your own fees and process go.
Fast, described images
Large photos make portfolio sites slow, and missing alt text hides them from image search. The weekly check finds both and prepares the fixes.
Measuring architecture SEO
Count enquiries by landing page and project type. A good project page often keeps bringing enquiries for years.
FAQ
Questions, answered.
Our work speaks for itself. Why add words?
Search engines can't see your images the way clients do. A few paragraphs about each project, and alt text on its images, let the work be found.
Does it handle planning and permit questions?
Drafts explain the process in general terms and mark every rule for your team to check, since requirements differ by place.
Do awards and publications help?
Yes. Coverage and award listings often link to your site, which helps rankings. Sojig finds publications that cover similar firms and drafts outreach.
Should architecture and engineering have separate pages?
If you offer both, yes. Clients search for each separately, and each service needs its own page to rank.
Other kinds of firm
Recruitment & staffingRecruiters, staffing and search firmsLaw firmsLaw firms and solo attorneysAccounting firmsAccountants, CPAs, bookkeepers, taxConsulting firmsManagement, strategy, specialist consultanciesIT services & MSPsManaged IT, MSPs, IT consultanciesProfessional servicesLaw, accounting, consulting, agencies, practices
Stop doing SEO.
Start approving it.
Your first week of work is ready shortly after you connect.
7 days free, then from $99/month · Cancel any time