Accounting is bought at moments: starting a business, a tax deadline, a letter from the tax office, outgrowing a spreadsheet. SEO for accountants and CPA firms means having a page for each of those moments and for the kinds of clients you serve best.
Niche beats general
'Accountant' is crowded. 'Accountant for contractors', 'CPA for real estate investors' or 'bookkeeping for restaurants' are searches from clients who know what they need. A page per niche you serve ranks faster and brings better-fit clients.
Own the deadline searches
Searches for tax deadlines and thresholds peak at predictable times every year. A clear guide for each, kept up to date, can rank year after year. Drafts mark every date and figure for checking.
Answer the cost question
'How much does a CPA charge' is one of the most searched questions in the field. An honest page with your pricing approach, or typical ranges, filters in the right clients.
Work around busy season
The best time to publish is before clients search, which is usually your busiest time. The queue is prepared every week, and in Auto mode small fixes can publish without waiting for you.
Measuring accounting firm SEO
Count consultations and new clients by landing page. A single niche service page that ranks well can bring a year's worth of good-fit clients.