Pages for what guests want
Guests search for features: 'cabin with hot tub', 'pet friendly beach house', 'rental for 12 people'. A page for each, with the properties that fit, matches those searches better than a list of every home.
Industry
SEO for vacation rentals
Booking platforms take a cut of every stay. Sojig helps travelers find your own site, so more bookings come direct.
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Illustrative example
What your customers search
Examples of searches customers make. Your plan is built from your own research.
- cabin rental with hot tub
- pet friendly beach house
- vacation rental with pool for large groups
- things to do in asheville
- vacation rental management company
- how to list my home as a vacation rental
Why SEO is hard here
Platforms own the searches
Big booking platforms rank for most rental searches.
Booking engines make thin pages
Property pages built by booking tools often have little text and slow scripts.
Two audiences
Guests book stays and owners hire managers. Both need pages.
What Sojig does for you
Property pages that rank
Each property with what makes it special, its amenities and a clear way to book.
Feature pages
'Cabins with hot tubs' or 'pet-friendly rentals' pages for the searches guests make.
Destination guides
Things to do and when to visit, with your local tips, linking to your properties.
Owner pages
For managers: what you offer owners, your fees and how it works.
Example week for a vacation rental manager with 40 homes4 items to approve
- New page: Cabins with hot tubsFeature page · high intentApprove
- Draft: Things to do in the area with kidsYour local tips neededApprove
- New page: Vacation rental management for ownersOwner pageApprove
- Write alt text for 260 property photosPublishes to WordPressApprove
A vacation rental SEO playbook
Every booking through a platform costs a fee, and the guest belongs to the platform. Vacation rental SEO is about getting more travelers to your own site, through property pages, feature pages and destination guides that answer what they search for.
Property pages with words
Booking widgets often load amenities and descriptions in ways search engines can't read. A written description, amenities in text and a clear booking link on each property page fix that.
Destination guides
Things to do, places to eat, when to visit: travelers plan before they book. Guides with your own local tips rank and link to the right properties. Drafts mark where your knowledge goes.
Win owners too
If you manage homes for owners, 'vacation rental management' searches matter as much as guest searches. Owner pages on fees, services and results bring new homes to manage.
Measuring vacation rental SEO
Track direct bookings and owner enquiries by landing page, and compare with what the same bookings would cost in platform fees.
FAQ
Questions, answered.
Can a direct booking site compete with the platforms?
For broad searches, rarely. For specific ones, a type of property in a place with a feature, a well-built direct site can, and returning guests can book direct.
Does it work with our booking engine?
Sojig works on your website (WordPress, Webflow, code on GitHub and more). Pages inside a booking engine get step-by-step fix instructions instead.
Should individual hosts do this?
With one or two properties, a simple site with a strong page per property and a short local guide is enough to start.
What about seasonal demand?
Plan pages before the season. Searches for summer stays rise months ahead, so pages need to be published early to rank in time.
Other real estate businesses
Commercial real estateCRE brokers, owners, developersAgents & realtorsAgents, realtors, brokeragesProperty managersResidential and commercial property managersHome buildersCustom and production home buildersReal estate investorsInvestors, cash home buyers, flippersReal estateAgencies, brokers, property managers
Stop doing SEO.
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Your first week of work is ready shortly after you connect.
7 days free, then from $99/month · Cancel any time