A page for each property type and service
Office, industrial, retail, tenant representation, investment sales: each is searched separately. A page for each, with your experience and approach, gives each search somewhere to land.
Industry
SEO for commercial real estate firms
Tenants, investors and owners research the market before they call a broker. Sojig makes your expertise the research they find.
7 days free, then from $99/month · Cancel any time
Illustrative example
What your customers search
Examples of searches customers make. Your plan is built from your own research.
- office space for small business
- how to lease commercial space
- industrial warehouse for lease
- commercial real estate broker fees
- triple net lease explained
- how to value commercial property
Why SEO is hard here
Listing sites own availability searches
Big commercial listing platforms take most 'for lease' results.
Few searches, high value
Volumes are small, but one tenant or investor can be worth a lot.
Expertise stays in reports
Market reports locked in PDFs don't rank or get found.
What Sojig does for you
Property type and service pages
Office, industrial, retail, tenant representation and investment sales, one page each.
Market reports as pages
Key findings from your research published as readable, linkable pages.
Guides for tenants and investors
Leases, fees and valuation explained, with figures marked for checking.
Outreach to the business press
Emails to business journals and local sites that cover other firms' data.
Example week for a commercial brokerage4 items to approve
- New page: Tenant representation for growing companiesService pageApprove
- Draft: Triple net lease explainedPlanned from real searchesApprove
- New page: Industrial market report, key findingsFrom your own researchApprove
- Add Organization structured dataChecked against the pageApprove
A commercial real estate SEO playbook
Commercial real estate is a small-search, high-value market. Business owners looking for space, investors studying a market and owners choosing a broker all research online first. CRE SEO means publishing the expertise that usually stays in pitch decks and reports.
Turn reports into pages
Market reports in PDFs are rarely found. A page with the key findings, charts described in text and a link to the full report ranks, gets cited and earns links from the business press.
Explain leases and fees
Business owners leasing for the first time search for lease types, fees and what to negotiate. Clear guides bring them to a broker who explains things well.
Earn links from the business community
Business journals, economic development groups and chambers of commerce link to firms that publish useful market data. Sojig finds the pages that link to other firms and drafts outreach.
Measuring CRE SEO
Count enquiries and mandates by landing page. Volumes will be small; what matters is the value of each one.
FAQ
Questions, answered.
Search volumes are low. Is SEO worth it?
Yes, because each searcher is valuable. A few well-ranked pages on leasing, fees and your specialties can bring enquiries worth more than a year of SEO.
Can it publish our market reports?
It drafts a page from your report's key findings, with figures marked for checking, and links to the full report.
Do we need listings on our own site?
They help visitors, but listing platforms usually rank for availability searches. Service, market and guide pages are where your own site can win.
Should we write about national trends?
Only with your own angle on your market. National commentary is everywhere, but local data and experience are rare.
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Stop doing SEO.
Start approving it.
Your first week of work is ready shortly after you connect.
7 days free, then from $99/month · Cancel any time