Industry

SEO for property management companies

Landlords search for help when managing gets too much. Sojig makes sure they find your company, with clear pages on what you do, what it costs and how you work.

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Illustrative example

What your customers search

Examples of searches customers make. Your plan is built from your own research.

  • property management fees
  • what does a property manager do
  • how to find a good property manager
  • tips for first time landlords
  • property management for small landlords
  • how to screen tenants

Why SEO is hard here

Owners and tenants share one site

Tenant pages and portals crowd out the pages that win new owners.

Fee questions decide the call

Owners want to know costs upfront, and most sites hide them.

Thin service pages

A list of services gives owners and search engines little to go on.

What Sojig does for you

Owner service pages

Full-service, leasing-only, HOA or short-term management, each with its own page.

Fee and process answers

Clear pages on what you charge and how taking on a property works.

Landlord guides

Screening, maintenance and rent questions, with legal points marked for checking.

Technical clean-up

Tenant portal pages kept out of search, broken links and slow pages fixed.

Example week for a residential property management company4 items to approve
  • New page: Property management for small landlordsOwner page · high intent
    Approve
  • Draft: How to screen tenantsLegal points marked for review
    Approve
  • Keep 18 tenant portal pages out of GoogleFound by the weekly crawl
    Approve
  • Fix title and description on /pricingSeen often, rarely clicked
    Approve

A property management SEO playbook

Property management companies grow by winning owners, and owners search when they're tired of doing it themselves or worried they're doing it wrong. SEO for property managers means owner-focused pages, honest answers on fees and a site that isn't swamped by tenant pages.

Lead with owner pages

Most property management sites are built around tenants paying rent and requesting repairs. Owners, the people who hire you, need their own pages: what you manage, what's included and how switching to you works.

Be upfront about fees

'Property management fees' and 'how much does a property manager charge' are the questions owners ask first. A page that explains your fees, and what's included, answers them and filters in the right owners.

Help landlords who do it themselves

Small landlords search for how to screen tenants, set rent or handle repairs. Helpful guides bring them in, and some decide they'd rather pay someone. Legal points are marked for your team to check.

Keep tenant pages in their place

Portal logins, application forms and maintenance pages don't need to rank. Keeping them out of search helps your owner pages stand out.

Measuring property management SEO

Count owner enquiries and new doors by landing page. A single fees page that ranks can bring a steady stream of owners.

FAQ

Questions, answered.

Should we publish our fees?

If you can, yes. 'Property management fees' is one of the most searched phrases in the field, and owners trust companies that are upfront.

Will it help us rank in our city?

Yes. Service and guide pages help your website rank, and Sojig tracks your Google Maps and local rankings from each city you serve. Review replies, posts and fixes for your Google Business Profile are drafted each week.

Do we need pages for each type of property?

If you manage several, yes. Single-family, multifamily, HOA and commercial owners search separately and want to see experience with their type.

Can it write about landlord law?

In general terms, with every legal point marked for checking, since rules differ by state and country.

Features behind it

New landing pagesPages for searches you have no page forArticle draftsArticles planned from real search dataTechnical SEO fixesReady-to-publish fixes for every pageSite auditWeekly crawl with a fix for every issue

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