Answer the cost question honestly
'Cost to build a house' is one of the biggest searches in the field. A page that explains what drives cost, with your own price ranges, earns trust and brings in buyers who can afford to build.
Industry
SEO for home builders
People spend months researching before they build. Sojig puts your plans, projects and answers in front of them while they decide.
7 days free, then from $99/month · Cancel any time
Illustrative example
What your customers search
Examples of searches customers make. Your plan is built from your own research.
- cost to build a house
- custom home builder vs production builder
- how long does it take to build a house
- modern farmhouse floor plans
- new construction homes
- questions to ask a home builder
Why SEO is hard here
Long research before the first call
Buyers read for months about cost, plans and process before they contact a builder.
Galleries without words
Photo-led sites give search engines little to read.
Plans and communities change
Sold-out communities and retired plans leave stale pages behind.
What Sojig does for you
Floor plan and community pages
Each plan and community with details, features and clear next steps.
Cost and process guides
Honest answers on cost, timelines and choosing a builder, with your numbers.
Project pages with words
Finished homes written up with the brief, the choices and the result, plus alt text.
Clean-up for retired pages
Redirects for sold-out communities and old plans.
Example week for a custom home builder4 items to approve
- Draft: How much does it cost to build a custom home?Your figures marked for youApprove
- New page: Modern farmhouse plansPlan collection pageApprove
- Write alt text for 95 gallery imagesPublishes to WordPressApprove
- Redirect 2 sold-out communitiesTo your current communitiesApprove
A home builder SEO playbook
Building a home starts with months of research: what it costs, how long it takes, which plans fit, which builder to trust. SEO for home builders means answering each of those questions on your own site, so the builder buyers learn from is you.
Pages for plans and styles
People search for styles ('modern farmhouse plans') and sizes ('4 bedroom single story'). Plan collections and plan pages with real detail, square footage, rooms and features, match those searches.
Write up finished homes
A gallery shows quality; a written project page with the brief, the choices and the result also ranks. Alt text on every image helps them show in image search.
Explain the process
Timelines, financing, choosing a lot, what to ask a builder: guides on each step keep buyers on your site and show how you work.
Measuring home builder SEO
Track consultation requests and plan downloads by landing page. Buyers often read for months, so watch which pages bring people back.
FAQ
Questions, answered.
Our buyers are local. Does SEO still help?
Yes. People research cost, plans and process long before they look for builders in their area. Sojig also tracks where you appear in Google Maps in each area you build in, and drafts Google Business Profile posts and review replies each week.
Can it handle a large number of floor plans?
Yes. Plan pages are checked every week for titles, descriptions, images and structured data, up to your plan's page count.
Should we show prices?
Ranges at least. Buyers search for cost first, and a builder who shows it gets more serious enquiries.
Do production builders need different pages?
Community pages matter more for production builders, plan pages for both. The guides on cost and process work for either.
Other real estate businesses
Real estate investorsInvestors, cash home buyers, flippersVacation rentalsVacation rental managers and hostsCommercial real estateCRE brokers, owners, developersAgents & realtorsAgents, realtors, brokeragesProperty managersResidential and commercial property managersReal estateAgencies, brokers, property managers
Stop doing SEO.
Start approving it.
Your first week of work is ready shortly after you connect.
7 days free, then from $99/month · Cancel any time