Industry

SEO for real estate investors

Motivated sellers search for a way out: a fast sale, an inherited house, a property that needs work. Sojig builds honest pages for those searches, so sellers trust you enough to call.

7 days free, then from $99/month · Cancel any time

Illustrative example

What your customers search

Examples of searches customers make. Your plan is built from your own research.

  • sell my house fast
  • sell house as is
  • how to sell an inherited house
  • we buy houses companies
  • selling a house with foundation problems
  • cash offer vs listing with an agent

Why SEO is hard here

A crowded, low-trust market

Many 'we buy houses' sites look the same, so sellers are wary.

Bought leads are expensive

Motivated-seller leads cost a lot and are often shared with competitors.

Every seller's situation differs

Probate, divorce, repairs and tenants each raise different questions.

What Sojig does for you

Seller situation pages

Inherited homes, homes needing repairs, tenants in place, each with its own page.

Honest comparisons

Cash offer vs listing with an agent, explained fairly, which builds trust.

Proof that you're real

Team pages, the process explained and reviews, with structured data.

Rank tracking for key searches

Google and Bing positions for the searches that bring sellers, every week.

Example week for a cash home buying company4 items to approve
  • New page: Sell an inherited houseSituation page · high intent
    Approve
  • Draft: Cash offer vs listing with an agentPlanned from real searches
    Approve
  • New page: How our offer process worksTrust page
    Approve
  • Fix slow load on /get-an-offerSlow page found by the crawl
    Approve

A real estate investor SEO playbook

Sellers who search 'sell my house fast' are usually facing something hard: an inheritance, a move, repairs they can't pay for. They're also wary, because many sites in this space look alike. SEO for real estate investors works when pages are honest about the trade-offs and specific to each situation.

A page for each seller situation

Inherited homes, divorce, foundation problems, tenants who won't leave: each raises its own questions. A page per situation, explaining how a sale works in that case, ranks for specific searches and shows sellers you've done this before.

Be fair about the trade-off

Sellers know a cash offer is usually below market value. A page that compares a cash sale with listing through an agent, honestly, earns more trust than one that avoids the question.

Show that you're real

Names, photos, an explained process and genuine reviews separate you from lead-generation sites. Sellers check these pages before they call.

Fast pages, simple forms

Most sellers search on phones. The pages they land on need to load fast and make it easy to ask for an offer.

Measuring investor SEO

Count offer requests and closed deals by landing page, and watch rankings for the searches that bring them. Compare the cost with bought leads, which are shared with your competitors.

FAQ

Questions, answered.

Can SEO replace bought leads?

Over time it can supply a large share of them. Organic leads come to you alone, and the cost per lead keeps falling as pages build up.

Will drafts make promises about offers?

No. Drafts explain how your process works and mark anything about price, timing or fees for you to fill in.

Should we target investor buyers too?

If you sell deals to other investors, a separate section for buyers helps. Keep it apart from seller pages, which have a different audience.

Do we need a page for every city?

Only where you actually buy. City pages with real detail about your work there do better than many copies of one template.

Stop doing SEO.
Start approving it.

Your first week of work is ready shortly after you connect.

7 days free, then from $99/month · Cancel any time