A website with more than one page
One landing page ranks for your app's name and little else. A page per feature and per use case, each with screenshots and a store link, gives Google something to rank for every problem you solve.
Industry
SEO for mobile apps
App store search is only half the story. People search Google for the problem first, and Sojig turns your app's website into the page that sends them to download.
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Illustrative example
What your customers search
Examples of searches buyers make in this category. Your plan is built from your own research.
- best budgeting app
- app to track habits
- how to scan documents with phone
- meditation app for beginners
- best app for learning spanish
- strava alternative
Why SEO is hard here
The website is an afterthought
Many app sites are one page with store badges, so there's little for Google to rank.
Stores and lists own broad terms
Store listings and 'best apps' articles take the top results for the obvious searches.
Installs are hard to trace
The download happens in the store, so the website's part in it is easy to miss.
What Sojig does for you
Feature and use case pages
A page for each problem your app solves, with screenshots and a clear download link.
How-to articles
Answers to the questions people search before they look for an app, leading to yours.
Outreach to app roundups
Emails to 'best apps for X' lists that skip you.
Technical fixes
Titles, app structured data and speed on the pages that matter.
Example week for a habit tracking app4 items to approve
- New page: Habit tracker for ADHDUse case page · high intentApprove
- Draft: How to build a habit that sticksPlanned from real searchesApprove
- Add app structured data to the home pageSoftwareApplication markupApprove
- 3 emails to 'best habit apps' roundupsFrom your inboxApprove
An SEO playbook for mobile apps
Most app makers put their effort into store listings and leave the website as a single page. But people search Google for problems, like 'how to stop overspending' or 'app to track habits', before they open a store. SEO for mobile apps turns those searches into downloads.
Answer the question before the app
People search for how to do something, then for an app that helps. Articles that answer the question honestly and show where your app helps catch them at the first step.
Get on the 'best apps' lists
Roundups of the best apps for a task rank well and get read. Sojig finds the ones that list competitors and drafts outreach to their authors.
Technical basics for app sites
App sites are often built with heavy frameworks that load slowly or hide text from crawlers. The weekly audit checks that pages are readable, fast and marked up with app structured data.
Measure clicks to the store
Track taps on App Store and Google Play badges by landing page in Google Analytics. Pages that send people to the store are the ones to build more of.
FAQ
Questions, answered.
Does Sojig do App Store optimization?
No. Sojig works on your website, where people find you from Google and AI assistants. Store listings are a separate job.
How do we know SEO leads to installs?
Connect Google Analytics and track clicks on your store badges by page. That shows which pages send people to download.
Web app or native app: does it matter?
Not for the website. Either way, people search for the problem first, and the same feature, use case and comparison pages work.
Can a new app compete with the big ones?
On broad searches like 'budget app', rarely. On specific needs, like 'budget app for couples' or 'budget app for freelancers', yes, and those searchers download more.
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7 days free, then from $99/month · Cancel any time