Category pages are the core
Searches like 'freelance logo designers' or 'rent a camper van' land on category pages. A grid of listings isn't enough: a short guide, typical prices and answers to common questions make the page worth ranking.
Industry
Marketplace SEO for two-sided platforms
Marketplaces grow when both sides find them in search. Sojig keeps a large, changing site in shape and builds the pages buyers and sellers search for.
7 days free, then from $99/month · Cancel any time
Illustrative example
What your customers search
Examples of searches buyers make in this category. Your plan is built from your own research.
- freelance logo designers
- rent camping gear
- sell used furniture online
- find a tutor online
- become a dog walker
- fiverr alternative
Why SEO is hard here
Thousands of near-identical pages
Category and listing pages built from one template can look thin or duplicate to search engines.
Two audiences, two sets of searches
Buyers and sellers search for different things, and most sites only build for one.
Listings come and go
Expired listings and empty categories create broken pages and wasted crawling.
What Sojig does for you
Category pages with substance
Drafts that add guidance, typical prices and answers to the category pages that matter most.
Supply-side pages
Pages for sellers, hosts or providers searching how to earn on a platform like yours.
Technical clean-up
Thin pages kept out of the index, redirects for expired listings, broken links fixed.
Comparison pages
For the bigger marketplaces both sides compare you with.
Example week for a marketplace for renting outdoor gear4 items to approve
- New page: Rent a camping tent for the weekendCategory page · high intentApprove
- New page: Earn money renting out your gearSupply-side pageApprove
- Keep 340 empty category pages out of GoogleThin pages found by the crawlApprove
- Draft: Which camping gear to rent and which to buyPlanned from real searchesApprove
A marketplace SEO playbook
Marketplaces live on search. Buyers search for what they want to hire, rent or buy, and sellers search for ways to earn. Marketplace SEO means building pages for both sides and keeping a large, changing site healthy.
Win the supply side too
People search 'how to make money renting my car' or 'become a freelance translator'. Pages that explain how earning on your platform works, with fees and steps, bring in the sellers who make the marketplace work.
Control what gets indexed
Empty categories, filter combinations and expired listings multiply quickly. Keeping thin pages out of the index and redirecting expired ones lets search engines focus on the pages that matter. The site audit finds them every week.
Fix templates, not pages
On a marketplace, one template problem affects thousands of pages. A weak title pattern or broken structured data is fixed once in the template, and every page built from it improves.
Measuring marketplace SEO
Track both sides: buyer searches that lead to bookings or purchases, and seller searches that lead to sign-ups. The healthiest marketplaces grow both from search.
FAQ
Questions, answered.
Can Sojig handle a site with thousands of pages?
It crawls up to your plan's page count, most important pages first. Many marketplace issues come from one template, so fixing the template fixes every page built from it.
Should every listing be indexed?
Usually not. Listings with little content, or that expire quickly, are often better left out so search engines spend their time on the category pages that rank.
Do location pages work for marketplaces?
When each one has real listings and local detail, yes. Hundreds of empty city pages built from one template usually do more harm than good.
How do we compete with the biggest marketplaces?
Pick a niche where your listings are better, a category, a type of customer or a quality bar the big ones don't meet, and build the best pages for it.
Other software categories
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Stop doing SEO.
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7 days free, then from $99/month · Cancel any time