Industry

SEO for healthtech and healthcare software

Health is held to the highest standard in search. Sojig drafts careful pages for the searches clinicians and buyers make, and nothing goes live without your review.

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Illustrative example

What your customers search

Examples of searches buyers make in this category. Your plan is built from your own research.

  • best ehr for small practice
  • hipaa compliant telehealth software
  • patient intake software
  • how to reduce patient no shows
  • practice management software for therapists
  • athenahealth alternative

Why SEO is hard here

Health pages face the strictest review

Google expects health content to be accurate and written or checked by qualified people.

Several buyers, different questions

Clinicians, practice managers and IT each search for different things.

Compliance comes up in every deal

Buyers check HIPAA, GDPR and security before anything else.

What Sojig does for you

Reviewed, accurate drafts

Every clinical or regulatory claim marked for your experts to check.

Pages for each buyer

Use case pages for clinicians, managers and IT, each answering their own questions.

Compliance and security pages

Clear pages on HIPAA, data handling and certifications that buyers search for.

Comparison pages

Against the systems practices are switching away from.

Example week for a patient intake software startup4 items to approve
  • New page: Patient intake software for dental practicesUse case page · high intent
    Approve
  • Draft: How to reduce patient no-showsPlanned from real searches
    Approve
  • Add reviewer structured data to 6 guidesShows who checked each page
    Approve
  • New page: HIPAA compliance at a glanceTrust page
    Approve

A healthtech SEO playbook

Healthcare software is bought by people who can't afford mistakes. Clinicians, practice managers and IT leads search for specific workflows and check compliance first. Healthtech SEO works when pages are accurate, clearly reviewed and written for each of those buyers.

Write for each buyer

A clinician searches 'telehealth for therapists', a practice manager 'reduce no-shows', IT 'HIPAA compliant patient portal'. Separate use case pages answer each of them in their own words.

Show who checked it

Search engines look for signs that health-related pages are reliable: named authors, clinical reviewers, sources and update dates. Sojig adds reviewer details to structured data, and drafts mark facts for your experts.

Make compliance easy to find

Buyers search for HIPAA, SOC 2 and data residency before they book a demo. A clear page for each, linked from pricing and product pages, answers the question and ranks for it.

Write about running a practice

Articles on scheduling, intake, billing and reminders reach buyers months before they shop for software, and lead naturally to your product.

Measuring healthtech SEO

Long sales cycles mean demo requests matter more than traffic. Track demos and trials by landing page, and which articles people read first.

FAQ

Questions, answered.

Will Sojig write medical advice?

No. Drafts are about your software and the work of running a practice. Anything clinical is marked for a qualified person on your team to write or check.

Can our clinical team approve content?

Yes. Invite them as approvers. In Manual mode nothing publishes until someone you choose approves it.

Is patient-facing content in scope?

Yes, if it's about using your product or a service you offer. Clinical information should always come from, or be checked by, a qualified person on your team.

Do we need different pages for each country?

If the rules differ, yes. A page on US HIPAA doesn't answer a buyer in Germany, so each market gets its own content in its own language.

Features behind it

Article draftsArticles planned from real search dataNew landing pagesPages for searches you have no page forApprovals and autopilotManual, Auto or Full auto: you chooseAI search visibilityGet named in ChatGPT and AI answers

Other software categories

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