Resources first
Teachers search for lesson ideas, templates and activities every day. Free resources that are genuinely useful rank, get shared in staff rooms and earn links, and each one is a natural place to show your product.
Industry
Edtech SEO for learning platforms and school software
Teachers search for ideas, admins search for tools, and the two talk to each other. Sojig helps your platform show up for both.
7 days free, then from $99/month · Cancel any time
Illustrative example
What your customers search
Examples of searches buyers make in this category. Your plan is built from your own research.
- best lms for small business
- classroom management app
- free quiz maker for teachers
- employee training platform
- google classroom alternative
- exit ticket ideas
Why SEO is hard here
Free tools set expectations
Big free platforms rank for the broad terms and make paid tools prove their value.
Users and buyers aren't the same people
Teachers and trainers find tools; admins and budget holders decide. Both need pages.
The calendar drives demand
Searches spike before terms and budgets start, so pages need to be ready early.
What Sojig does for you
Teacher resources that rank
Templates, guides and lesson ideas that earn links and lead to your product.
Buyer and admin pages
Rollout, privacy, group pricing and integrations with school and HR systems.
Comparison pages
Against the platforms schools and companies weigh you against.
Seasonal planning
New pages drafted well before the busy months.
Example week for a quiz and assessment platform4 items to approve
- New page: Kahoot alternative for high schoolAlternative page · high intentApprove
- Draft: 20 exit ticket ideas for teachersPlanned from real searchesApprove
- Fix titles on 14 template pagesSeen often, rarely clickedApprove
- 3 emails to teacher resource listsFrom your inboxApprove
An edtech SEO playbook
Edtech has two kinds of searcher: the teacher or trainer looking for something that works tomorrow, and the admin or budget holder choosing a platform for everyone. Edtech SEO reaches the first through useful resources and the second through clear product, privacy and comparison pages.
Pages for the people who buy
Admins and L&D leads search for rollout, integrations with their systems, privacy and group pricing. A page for each answers their questions before the sales call.
Privacy is a buying question
Schools check how student data is handled before anything else. A clear, current privacy page, linked from every product page, wins trust and searches.
Plan around the calendar
Searches rise before terms start and before budgets are set. Monthly keyword research spots the rise, and new pages get drafted early enough to rank in time.
Measuring edtech SEO
Track teacher sign-ups from resource pages and demo requests from buyer pages separately. Both matter, and they grow at different speeds.
FAQ
Questions, answered.
We sell to schools and companies. Can Sojig handle both?
Yes. Keyword research and pages are planned per audience, so school and corporate buyers each get pages written for them.
How do we handle student privacy questions?
With a clear privacy and data page, drafted with every claim marked for your team to check. It's one of the first pages school buyers look for.
Should we gate our teacher resources?
Usually not the first page. Let people see and use the resource, and offer the full set, or the tool behind it, in exchange for a sign-up.
Does edtech SEO work outside the US?
Yes, and school systems differ by country. Sojig plans content per market and language, so a resource for UK teachers uses UK terms.
Other software categories
Stop doing SEO.
Start approving it.
Your first week of work is ready shortly after you connect.
7 days free, then from $99/month · Cancel any time