Shopify gives every store a sound base: sitemaps, canonical tags and fast hosting. What it can't do is decide which category pages to build, write product copy that stands out or keep a changing catalogue tidy. Shopify SEO is that weekly work.
Category pages are where shoppers land
Shoppers search for kinds of product, like 'soy candles for gifts', and category pages are where those searches should land. A page with a clear title, a short intro and the right products ranks better than a bare grid. Sojig drafts new pages for searches you have no page for, saved hidden in Shopify until you publish.
Fill in the fields Shopify leaves blank
Every product and collection has an SEO title, a meta description and image alt text. The defaults are thin or empty. Writing them well across a catalogue is slow by hand, and it's exactly what the weekly fixes cover.
Use the blog for buying questions
Shopify's built-in blog is enough for buying guides and how-tos. Posts that answer what shoppers ask before they buy, and link to the right products, bring in visitors your product pages can't.
Watch what apps add
Reviews, upsell and chat apps each add scripts. The weekly check flags slow pages, so you can see which apps cost you speed.
Keep the catalogue clean
When products are removed for good, redirect them to the closest product or collection so links and rankings aren't lost. Sojig finds the broken pages and prepares the redirects.