Start with concerns and skin types
'Moisturizer for oily skin' or 'shampoo for curly hair' are searches from people ready to buy. A page per concern, with a short guide to choosing, ranks better than a list of products by category.
Industry
SEO for beauty and skincare brands
Beauty shoppers search by concern, skin type and ingredient, and they research before they buy. Sojig makes your brand the one they find, with every claim under your review.
7 days free, then from $99/month · Cancel any time
Illustrative example
What your customers search
Examples of searches customers make. Your plan is built from your own research.
- moisturizer for oily skin
- niacinamide vs vitamin c
- fragrance free sunscreen
- best shampoo for curly hair
- how to fade dark spots
- vegan mascara
Why SEO is hard here
Claims need care
Skincare pages sit close to health topics, so search engines expect accuracy and regulators watch what you claim.
Retailers compete for your own products
Big beauty retailers that stock you can rank above you for your own product names.
Ingredient searches are crowded
Publishers and dermatologists write about every popular ingredient.
What Sojig does for you
Concern and skin type pages
Pages for 'skincare for oily skin' or 'fragrance free skincare' that guide the choice.
Ingredient guides you can stand behind
Drafts with every claim marked for your team to check.
Product page fixes
Titles, descriptions, alt text and Product markup on every product.
AI answer tracking
Whether assistants name your products when people ask what to use.
Example week for an independent skincare brand4 items to approve
- New page: Skincare for oily skinCategory page · high intentApprove
- Draft: Niacinamide or vitamin C, which do you need?Claims marked for reviewApprove
- Add Product markup to 18 productsChecked against each pageApprove
- 3 emails to 'best fragrance free sunscreen' listsFrom your inboxApprove
A beauty and skincare SEO playbook
Beauty shoppers do their homework. They search for their concern, read about ingredients, compare products and check reviews. SEO for beauty brands means meeting them at each of those steps with pages that are accurate and genuinely helpful.
Ingredient content, carefully
Ingredient searches are huge and crowded with publishers. Win by being specific about how your products use each ingredient, and keep every claim within what you can support. Drafts mark each one for checking.
Put the details in text
Ingredients, sizes and how to use a product are often shown only in images. Written on the page, they help search engines understand it and answer shoppers' questions.
Earn a place in roundups
'Best vegan mascara' and 'best fragrance free sunscreen' lists are read by shoppers about to buy. Sojig finds the ones that list competitors and drafts outreach from your inbox.
Measuring beauty SEO
Track revenue from concern pages and ingredient guides, and whether assistants name your products for the questions your shoppers ask.
FAQ
Questions, answered.
Will drafts make medical claims?
No. Drafts describe products and ingredients in general terms and mark every claim for your team to check against what you're allowed to say.
Can we outrank retailers that stock our products?
Often, for searches about your own products and for concern searches, if your pages are the most complete. Searches for your brand should land on your own site.
Do routines and how-to content help?
Yes. 'Skincare routine for oily skin' and similar searches lead naturally to a set of products, which is good for both visitors and order value.
How do we handle regulated claims?
Keep them out of drafts unless you can support them. Every draft waits for approval, so your team or regulatory adviser can review it first.
Other kinds of store
Stop doing SEO.
Start approving it.
Your first week of work is ready shortly after you connect.
7 days free, then from $99/month · Cancel any time