Pages for how people choose
Shoppers search 'keto snacks', 'natural wine' or 'coffee gift sets'. A page for each, with a short guide to choosing, lands those searches better than a single shop page.
Industry
SEO for food and drink brands
People search for flavors, diets, gifts and recipes. Sojig turns those searches into visits to your store and keeps the work going every week.
7 days free, then from $99/month · Cancel any time
Illustrative example
What your customers search
Examples of searches customers make. Your plan is built from your own research.
- single origin coffee beans
- keto snacks online
- gourmet gift baskets
- natural wine subscription
- how to make cold brew at home
- gluten free pasta
Why SEO is hard here
Recipe sites own the content
Big recipe and food publishers rank for most cooking searches.
Gifting and seasons drive demand
Holiday and gift searches spike for a few weeks each year.
Rules on what you can claim
Health and diet claims on food are regulated, so copy needs care.
What Sojig does for you
Diet, flavor and gift pages
Pages for 'keto snacks' or 'coffee gift sets' that shoppers search for.
Recipes that use your products
Content that ranks and gives people a reason to buy what's in it.
Seasonal pages ready early
Gift and holiday pages drafted weeks before the searches peak.
Product page fixes
Titles, descriptions, Product markup and alt text on every product.
Example week for a specialty coffee roaster4 items to approve
- New page: Coffee gift setsCategory page · seasonalApprove
- Draft: How to make cold brew at homePlanned from real searchesApprove
- Add tasting notes to 12 product titlesSeen often, rarely clickedApprove
- New page: Coffee subscriptionSubscription page · high intentApprove
A food and drink e-commerce SEO playbook
Food and drink shoppers search for taste, diet, occasion and how to use something. SEO for food brands means pages for those searches, content that gives people a reason to buy, and gift pages ready before the season starts.
Recipes and how-tos that sell
Content about using your products, how to brew, what to pair, what to cook, ranks where generic recipes can't and leads straight to the product.
Get ready for gifting early
Gift searches rise weeks before the holidays. Gift pages drafted and published early have time to rank before the peak.
Subscriptions deserve their own page
'Coffee subscription' and 'wine club' are searches in their own right. A page explaining what arrives, how often and how to pause or cancel converts better than a checkout option.
Measuring food and drink SEO
Track revenue by category and season, and repeat orders from customers who first arrived through search.
FAQ
Questions, answered.
Can a small brand rank for recipes?
Not for 'pancake recipe'. For recipes built around what you sell, like 'how to brew single origin coffee' or 'what to make with chili crisp', yes.
Will drafts make health claims?
No. Drafts describe taste, ingredients and use, and mark anything about diet or health for your team to check.
Do we need a recipe blog?
Only recipes that use your products. A small set of excellent ones does more than a large generic blog.
How do we compete with marketplaces?
Searches for your brand, origin and story should land on your own site. Clear product pages with Product markup help you show up next to, or above, marketplace listings.
Other kinds of store
Stop doing SEO.
Start approving it.
Your first week of work is ready shortly after you connect.
7 days free, then from $99/month · Cancel any time