Industry
Trade buyers search by part number, spec and application. Sojig makes sure your catalogue is what they find, and keeps thousands of product pages in good shape.
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Illustrative example
Examples of searches customers make. Your plan is built from your own research.
Thousands of products with a part number and a price give search engines little to work with.
Buyers search exact specifications, so missing details mean missed searches.
Trade pricing is often hidden, which leaves pages with less to show.
Pages for what buyers need things for, not only what they're called.
Titles with specs and part numbers, Product markup and descriptions for key lines.
Bulk ordering, minimum orders, lead times and trade accounts explained.
Duplicate pages, broken links and slow catalogue pages, checked every week.
Trade buyers search with precision: a part number, a material, a size, a quantity. They also search for suppliers they can rely on. B2B e-commerce SEO means making every product findable by its specs and showing buyers why you're the supplier to order from.
A buyer searching 'M8 hex bolt zinc plated' wants that exact product. Titles and descriptions that include size, material, standard and part number match those searches. Across a large catalogue it's a pattern job, and the weekly fixes handle it.
Buyers also search for what they need something for: 'food grade packaging', 'gloves for chemical handling'. Category pages written around applications reach buyers who don't know your product names yet.
Minimum orders, lead times, samples, delivery areas and trade accounts are what buyers check before they get in touch. A clear page for each, linked from product pages, wins the enquiry.
Discontinued lines, duplicate titles and slow category pages add up fast. The site audit finds them every week, most important pages first.
Track quote requests, trade account sign-ups and orders by landing page. A handful of category pages often bring most of the new accounts.
FAQ
Yes. Product and category pages can rank on specs, applications and availability. Show what you can publicly, and make the trade account step clear.
Yes. Manufacturers selling to trade buyers are searched the same way: by product, spec and application, plus 'manufacturer' or 'supplier'.
Keep them, but put the key specs on the product page as text too. Search engines and buyers both find text pages more easily than PDFs.
Sojig plans content per market and language, so a distributor selling in Germany and Spain gets pages written for each.
Your first week of work is ready shortly after you connect.
7 days free, then from $99/month · Cancel any time