Industry
Shoppers search by style, fit, fabric and occasion. Sojig builds pages for the way they search and keeps a fast-moving catalogue in order.
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Illustrative example
Examples of searches customers make. Your plan is built from your own research.
Products come and go every few months, leaving broken pages and lost rankings behind.
'Dresses' and 'jeans' belong to giants. Style, fit and occasion searches are winnable.
Image-led pages often have too little text for search engines to understand.
Pages for 'wedding guest dresses' or 'petite jeans', with short guidance on fit and styling.
Titles with style, color and fabric, image alt text and Product markup.
Guides shoppers search for, linking to the right products.
Old products sent to the closest category, so links and rankings carry over.
Fashion shoppers rarely search for a brand they haven't heard of. They search for a style, a fit or an occasion, and they want to see it. SEO for fashion brands means pages for those searches, product pages search engines can read, and a catalogue that survives every season.
Searches like 'wedding guest dresses', 'petite jeans' or 'linen trousers for work' each deserve their own category page. A short intro on fit and styling, and links to related categories, turn a grid into a page that ranks.
Search engines can't see a dress. Product titles with color, fabric and cut, descriptive alt text and Product markup tell them what's on the page and help you appear in image and shopping results.
Size guides, fabric care and 'what to wear to' articles are searched constantly. Done well, they bring in shoppers early and cut returns.
When a new collection drops, last season's products go. A redirect from each old product to the closest current category keeps the links and rankings you built. Sojig finds the broken pages and prepares the redirects.
Look at revenue by category from organic search, and which categories climb each season. Evergreen categories are the ones to invest in.
FAQ
Yes, if it's built on category pages. Pages like 'linen trousers' stay all year while the products in them change, so they build rankings that last.
Usually not. One strong page per product with its variants listed ranks better than many near-identical pages.
Yes. Shoppers search by material, style and occasion ('gold hoop earrings', 'anniversary gift for her'), so the same category-led approach applies.
Sparingly. Trend posts fade fast. Evergreen guides on fit, care and styling keep bringing visitors for years.
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