Admissions in plain view
How to apply, key dates, visits, entry tests and scholarships are what families search for. A clear page for each, not a PDF, ranks and saves your admissions team time.
Industry
SEO for private and independent schools
Families research schools for months, often from another city or country. Sojig makes sure your school's pages answer what they search for.
7 days free, then from $99/month · Cancel any time
Illustrative example
What your customers search
Examples of searches customers make. Your plan is built from your own research.
- private school fees
- international schools in dubai
- boarding schools for girls
- montessori vs traditional school
- ib vs a levels
- how to choose a private school
Why SEO is hard here
Families compare many schools
Parents shortlist several schools and read every page before they visit.
Fees and admissions are hard to find
Key information hides in PDFs and portals that search engines can't read well.
Directories rank above schools
School directories and league tables often outrank schools' own sites.
What Sojig does for you
Admissions pages
How to apply, key dates, visits and scholarships, each clearly explained.
Curriculum and program pages
IB, Montessori, boarding or sports programs, each with its own page.
Guides for families
Choosing a school, comparing curricula and moving with children.
Technical fixes
Broken links, slow pages, titles and School structured data.
Example week for an international day and boarding school4 items to approve
- New page: Boarding admissions for international familiesAdmissions page · high intentApprove
- Draft: IB or A levels, how to choosePlanned from real searchesApprove
- New page: Fees and scholarshipsFrom your fees PDFApprove
- Add School structured dataChecked against the pageApprove
A private school SEO playbook
Choosing a school is one of the biggest decisions a family makes. Parents compare curricula, fees and admissions across many schools, often from far away. SEO for private schools means clear pages for each of those questions, so your school makes the shortlist.
A page per program
Families search 'IB school', 'Montessori school' or 'boarding school for girls'. A page for each program or feature you offer gives each search somewhere to land.
Help families compare
'IB vs A levels', 'Montessori vs traditional', 'day or boarding'. Balanced guides help parents decide, and show your school understands their choice.
Turn PDFs into pages
Prospectuses and fee sheets in PDFs are hard to find and read on phones. Key information as web pages, with the PDF linked, helps both families and search engines.
Measuring school SEO
Track enquiries, visit bookings and applications by landing page. International families often find a school through a single guide.
FAQ
Questions, answered.
We recruit internationally. Does it handle other languages?
Yes. Sojig plans content per market and language, so families in each country you recruit from find pages in their own language.
Does it help with local searches?
Yes. School and program pages help your website rank, and Sojig tracks your Google Maps and local rankings from each city you serve. Review replies, posts and fixes for your Google Business Profile are drafted each week.
Should we publish fees?
If you can. 'Private school fees' is among the most common searches, and families trust schools that are upfront.
Does this work for nurseries and preschools?
The admissions and program approach works the same, and because those families search locally, Sojig also tracks where you appear in Google Maps in your area and drafts Google Business Profile posts and review replies.
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7 days free, then from $99/month · Cancel any time