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Free lessons and tutorials on what your course covers are the most effective SEO a course creator can do. They rank for 'how to' searches, show your teaching style and lead naturally to the full course.
Industry
SEO for online courses and course creators
Learners search for a skill and an outcome, not a creator. Sojig builds the pages that meet those searches and send people to your course.
7 days free, then from $99/month · Cancel any time
Illustrative example
What your customers search
Examples of searches customers make. Your plan is built from your own research.
- learn watercolor painting online
- excel course for beginners
- how to start a podcast
- online photography course with certificate
- best course to learn ux design
- how to learn piano as an adult
Why SEO is hard here
Course marketplaces dominate
Big course platforms rank for most 'online course' searches.
Sales pages aren't built to rank
Long sales pages focus on converting, not on what learners search for.
Courses live on platforms
Course pages on hosted platforms are hard to optimize.
What Sojig does for you
Skill and outcome pages
Pages for the specific skills and goals your course covers.
Free lessons that rank
Useful free tutorials that show your teaching and lead to the course.
Outreach to course roundups
Emails to 'best online course for X' lists that skip you.
AI answer tracking
Whether assistants recommend your course for the skill you teach.
Example week for a watercolor course creator4 items to approve
- Draft: Watercolor techniques for beginnersFree lesson · planned from real searchesApprove
- New page: Watercolor course for adultsCourse page · high intentApprove
- Fix title and description on /courseSeen often, rarely clickedApprove
- 3 emails to 'best online art classes' listsFrom your inboxApprove
An online course SEO playbook
Course creators often rely on social media and email, and treat search as an afterthought. But learners search every day for skills they want to learn. SEO for online courses means free lessons that rank, specific course pages and a place on the lists learners trust.
Be specific about who it's for
'Excel course' is crowded. 'Excel course for accountants' or 'Excel for small business owners' isn't. A course page that names its learner and outcome ranks faster and converts better.
Keep the sales page on your own site
Course platforms make selling easy but pages hard to optimize. A course page on your own website, linking to checkout, can be fixed, linked and tracked.
Get on the 'best course' lists
'Best online course for X' searches are led by roundups. Sojig finds lists that mention other courses and drafts outreach to their authors.
Measuring course SEO
Track sign-ups and sales from search by landing page, and which free lessons lead people to buy.
FAQ
Questions, answered.
My course is on Teachable or Kajabi. Does this help?
Sojig works best on your own website (WordPress, Webflow and others), linking to the course. For pages on a course platform, it gives step-by-step fix instructions instead.
Can I compete with big course platforms?
On broad subjects, rarely. On specific skills and audiences, like watercolor for adults or Excel for accountants, yes, and those learners are ready to buy.
Should I publish full lessons for free?
Publish lessons that solve one problem completely. The course sells the full path, the structure and the feedback.
Do memberships and cohort courses work the same way?
Yes. The search side is the same: free content that ranks, and specific pages for who it's for and what they'll learn.
Other education providers
CoachesBusiness, career and life coachesTutoring & test prepOnline and in-person tutoring, exam prepBootcampsCoding, design and career bootcampsColleges & universitiesUniversities, colleges, graduate programsPrivate schoolsPrivate, independent and international schoolsEducation & coursesCourse creators, schools, training
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7 days free, then from $99/month · Cancel any time