Industry

Higher education SEO for colleges and universities

Future students search by program, career and format long before they visit a campus. Sojig helps your program pages show up and keeps a large site in good shape.

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Illustrative example

What your customers search

Examples of searches customers make. Your plan is built from your own research.

  • online mba part time
  • best nursing programs
  • masters in data science online
  • how to get into physical therapy school
  • accelerated nursing program
  • is a masters in psychology worth it

Why SEO is hard here

Huge sites, many editors

Departments publish independently, so titles, links and pages drift.

Ranking sites and aggregators compete

College ranking and directory sites take many top results.

Program pages written for insiders

Course codes and committee language don't match how students search.

What Sojig does for you

Program pages that rank

Drafts that cover careers, format, cost and admissions for each program.

Technical fixes across the site

Duplicate titles, broken links and orphaned pages in every department.

Guides for future students

Career and admissions guides that lead to the right program.

Roles for every department

Approvers and viewers for each team, and a weekly report for everyone.

Example week for a university's online programs office4 items to approve
  • New page: Part-time online MBAProgram page · high intent
    Approve
  • Fix 160 duplicate page titlesAcross 9 departments
    Approve
  • Draft: Is a master's in data science worth it?Planned from real searches
    Approve
  • Fix 74 broken links on admissions pagesFound by the weekly crawl
    Approve

A higher education SEO playbook

Future students start with a question, a career, a subject or a format, and only later look at institutions. Higher education SEO means program pages that answer those questions, and a large website with many editors that search engines can still understand.

Program pages in students' words

Students search 'part-time online MBA' or 'accelerated nursing program', not department names. Program pages that lead with format, careers, cost and admissions rank for the searches students make.

One site, many editors

Departments, schools and offices each edit their own pages, and titles, links and structure drift. A weekly crawl catches duplicate titles, broken links and orphaned pages before they pile up.

Guides that come before the program

Searches like 'how to get into physical therapy school' or 'is a master's in psychology worth it' come from future applicants. Honest guides link them to the right program.

Show up in AI answers

Students ask assistants where to study a subject. AI visibility tracking shows whether your programs are named, and which sources the assistants rely on.

Measuring higher education SEO

Track inquiries, applications and event sign-ups by program page. Online and part-time programs often gain most, since their students search nationally.

FAQ

Questions, answered.

Can Sojig handle a site with many departments?

The weekly crawl covers your most important pages first, up to your plan's page count, and you can invite people from each department as approvers or viewers.

Do we have to publish through Sojig?

No. It publishes to WordPress and other supported systems, and for anything else it gives step-by-step instructions your web team can apply.

Do international students search differently?

Yes, and often in their own language. Sojig plans content per market and language for the countries you recruit from.

Should every program have its own page?

Yes. Each program is its own search, and a combined page can't rank for all of them.

Features behind it

Site auditWeekly crawl with a fix for every issueTechnical SEO fixesReady-to-publish fixes for every pageNew landing pagesPages for searches you have no page forReports and teamWeekly email, Slack and Teams, roles

Other education providers

Private schoolsPrivate, independent and international schoolsOnline coursesCourse creators, cohort courses, membershipsCoachesBusiness, career and life coachesTutoring & test prepOnline and in-person tutoring, exam prepBootcampsCoding, design and career bootcampsEducation & coursesCourse creators, schools, training

Stop doing SEO.
Start approving it.

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7 days free, then from $99/month · Cancel any time