Industry

SEO for insurance agencies and brokers

People search for cover when life changes: a new business, a new home, a contract that requires it. Sojig makes your agency the one that explains it clearly.

7 days free, then from $99/month · Cancel any time

Illustrative example

What your customers search

Examples of searches customers make. Your plan is built from your own research.

  • general liability insurance for contractors
  • how much is small business insurance
  • do i need umbrella insurance
  • landlord insurance vs homeowners
  • professional liability insurance for consultants
  • bundle home and auto insurance

Why SEO is hard here

Comparison sites dominate

Big comparison and carrier sites take most top results for broad cover searches.

Coverage details must be right

A wrong statement about what's covered damages trust and can cause real problems.

Every agency site looks alike

The same carrier logos and lists of lines make sites hard to tell apart.

What Sojig does for you

Pages by line and client type

Cover for contractors, landlords, restaurants or consultants, each with its own page.

Plain answers to cover questions

What's covered, what it costs and what's required, with details marked for checking.

Quote pages that convert

Clear next steps and structured data on the pages that bring requests.

AI answer tracking

Whether assistants name your agency when people ask where to get cover.

Example week for an independent commercial insurance broker4 items to approve
  • New page: Insurance for general contractorsClient type page · high intent
    Approve
  • Draft: How much does small business insurance cost?Figures marked for checking
    Approve
  • Add InsuranceAgency structured dataChecked against the page
    Approve
  • 2 emails to trade association resource pagesFrom your inbox
    Approve

An insurance agency SEO playbook

Insurance is searched at moments of change and doubt: starting a business, buying a home, a contract that requires cover. SEO for insurance agencies means a clear page for each kind of client and cover you handle, and honest answers to the questions people ask before they ask for a quote.

Specialize by client

'Insurance for general contractors', 'landlord insurance', 'professional liability for consultants': searches that name a type of client come from people ready to buy. A page for each type you serve, covering the policies they usually need, beats a generic list of lines.

Answer cost and coverage questions

'How much is small business insurance' and 'do I need umbrella insurance' are searched constantly. Clear, general answers, with every detail marked for checking, bring people to you before they compare quotes.

Make quoting easy

Every cover page should end with a simple way to ask for a quote. Fixes cover titles, descriptions and structured data on the pages that bring requests.

Earn links from the trades you serve

Trade associations, industry blogs and business resources link to agencies that publish useful guides for their members. Sojig finds those pages and drafts outreach.

Measuring insurance SEO

Track quote requests and bound policies by landing page. Compare the cost with what the same clicks would cost in paid search, which in insurance is high.

FAQ

Questions, answered.

Can a small agency beat comparison sites?

On broad searches, rarely. On specific cover for specific clients, like insurance for food trucks or for therapists, yes, and those searchers are ready to buy.

Will drafts describe policies accurately?

Drafts explain cover in general terms and mark every detail about what's included, excluded or required for your team to check.

Does this work for brokers and MGAs?

Yes. The approach is the same: a page per client and cover type, and honest answers to coverage questions.

What about licensing rules?

Drafts avoid promises about price and cover. Your team reviews each page against the rules where you're licensed.

Stop doing SEO.
Start approving it.

Your first week of work is ready shortly after you connect.

7 days free, then from $99/month · Cancel any time