| Starting price | Free up to 500 URLs per crawl; $279 a year per user for the paid version | $99 a month for one site (100 pages) |
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| Built for | People comfortable running a technical audit themselves | Businesses without an SEO specialist |
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| How it runs | Software you install and run, on your computer or your own server; crawls can be scheduled on the paid version | Nothing to install; it runs every Monday |
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| Pages covered | No set limit on the paid version; depends on your memory and storage | 100, 500 or 2,000 pages by plan, most important first |
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| Changes on your site | No: it reports and exports, and you make the changes | Yes, published when you approve |
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| Custom extraction and crawl settings | Yes, on the paid version | Not offered |
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| Content | Not on its feature list | Weekly article drafts and new landing pages |
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| Link building | Can pull link metrics from other tools; no outreach listed | Outreach emails drafted for you, approved one by one |
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| Rank tracking | Not on its feature list | Google and Bing, weekly |
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| AI answer tracking | Not on its feature list; the paid version can run your own AI prompts during a crawl, through your own AI provider account | Five assistants, weekly, included |
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| Team members | One licence per user | Unlimited, included |
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| Try it first | Free version; 14 days to ask for a refund on a licence | 7 days free on every plan |